Moss & Fern Floral
moss & fern is a new jersey based floral designer, and an expert in organic, textural design, deeply connected to nature. Moss & Fern strives to be as low waste as possible. THey Source from local farms that pay a living wage with healthy work environments, practice responsible foraging, compost waste, and are always trying our best to leave a small footprint in the industry.
Project
Tier 4 package
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LOGO SUITE: MAIN, ALTERNATE + SUBMARK
BRAND ETHOS: MISSION, VISION, PURPOSE AND TAGLINE
5 CUSTOM BRAND I CONS
TYPOGRAPHY PAIRINGS
COLOR PALETTE
MOOD BOARD
SOCIAL MOCK LAYOUT
USAGE GUIDELINES -
5 SOCIAL MEDIA TEMPLATES (SIZED FOR GRID + STORY)
CONTENT PILLARS
POST ROTATION
HIGHLIGHT COVERS (5)
VISUAL DIRECTION
SOCIAL GUIDELINES -
CUSTOM WEB DESIGN (squarespace)
DOMAIN CONFIGURATION
EMAIL/SOCIAL INTEGRATION
BASIC SEO
LAUNCH GRAPHICS
