Moss & Fern Floral

moss & fern is a new jersey based floral designer, and an expert in organic, textural design, deeply connected to nature. Moss & Fern strives to be as low waste as possible. THey Source from local farms that pay a living wage with healthy work environments, practice responsible foraging, compost waste, and are always trying our best to leave a small footprint in the industry.

Project

Tier 4 package

  • LOGO SUITE: MAIN, ALTERNATE + SUBMARK
    BRAND ETHOS: MISSION, VISION, PURPOSE AND TAGLINE
    5 CUSTOM BRAND I CONS
    TYPOGRAPHY PAIRINGS
    COLOR PALETTE
    MOOD BOARD
    SOCIAL MOCK LAYOUT
    USAGE GUIDELINES

  • 5 SOCIAL MEDIA TEMPLATES (SIZED FOR GRID + STORY)
    CONTENT PILLARS
    POST ROTATION
    HIGHLIGHT COVERS (5)
    VISUAL DIRECTION
    SOCIAL GUIDELINES

  • CUSTOM WEB DESIGN (squarespace)
    DOMAIN CONFIGURATION
    EMAIL/SOCIAL INTEGRATION
    BASIC SEO
    LAUNCH GRAPHICS

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Case Study: Health & Wellness